Resources for Communicators and Leaders

Health tech and benefit administration blend clinical quality, compliance, and 24/7 service with software velocity. That mix demands role clarity and incident-ready communication.

BCG’s 2025 Black Friday Study signals a broader shift in how people process information and make decisions. With nearly half of consumers using GenAI to compare options and evaluate credibility, leaders must adapt communication strategies to meet rising expectations for clarity, simplicity, and trust.

Nearly three-quarters of all-staff emails go unopened. Leadership updates, cultural messages, and policy shifts often get lost in the flood of text.