Resources for Communicators and Leaders

BCG’s 2025 Black Friday Study signals a broader shift in how people process information and make decisions. With nearly half of consumers using GenAI to compare options and evaluate credibility, leaders must adapt communication strategies to meet rising expectations for clarity, simplicity, and trust.

Holiday stress is at a breaking point, but the best leaders know how to turn chaos into clarity. From precise recognition to smart scheduling, this AdvoCast Resource unpacks what managers can do—right now—to protect trust and team wellbeing, following the Human Impact Blueprint™ principles.

AI won’t replace HR—it will redefine the work HR leads. ADP’s 2026 HR Trends Guide points to four converging shifts: the move from roles to skills; the mainstreaming of generative and agentic AI; expanding pay transparency and multijurisdictional compliance; and a deepening HR–IT alliance.

“With a proven mastery of public affairs, health policy and communications, Katie will amplify what makes Prime’s model different and help us broaden our relationships with health care stakeholders as we continue to drive affordability and pharmacy access for the tens of millions of Americans we serve.” — Mostafa Kamal, President & CEO, Prime Therapeutics