Resources for Communicators and Leaders

Name the why. Explain the business context for the transition (growth priorities, market conditions, talent strategy).

AI is everywhere in the comms workflow—speech drafts, FAQs, research summaries, stakeholder analysis, even early scenario planning. Yet many enterprises haven’t spelled out decision rights or accountability. That gap creates risk: inconsistent tone, “model drift” on values, unclear approval chains, and slower crisis response.

Audit leadership rituals. Review how priorities are set and communicated each quarter. If messages vary by team or channel, codify the “one narrative” and the cadence for reinforcing it.

“As we scale Plume and deliver the next generation of market-defining connectivity technology, building a world-class team is central to our strategy.” — Dan Herscovici, CEO, Plume